Wednesday, February 27, 2008

Andres Agostini's "On This I Believe", Arlington, Virginia, USA



Comments: Snide Advertising

Advertising and campaigning must enforce a strong strategic alliance with the client. The objective is to COMMUNICATE the firm’s products, services, values, ethos in a transparent and accountable way. Zero distortion tolerance as to the messages disseminated.


Ad agencies cannot make up for the shortcomings of the business enterprise. Those shortcomings consequential of a core business sup-optimally managed. Get the business optimum first. Then, communicate it clearly, being sensible to the community at large.


A funny piece is one thing. To make fun of others is another (terrible). To be creative in the message is highly desirable. If the incumbent’s corporation has unique attributes and does great business, just say it comprehensibly without manipulating or over-promising.


Some day soon the subject matter on VALUES is going to be more than indispensable to keep global society alive. The rampant violations of the aforementioned values should be death-to-life matter of study by ad agencies without a fail.


The global climate change, the flu pandemia (to be), the geology (earthquakes, volcanoes, tsunamis), large meteorites, nuke wars are all among the existential risks. To get matters worse, value violations by the ad agencies, mass media, and the rest of the economy would easily qualify as an existential risk.

Humankind requires transparency and accountability the soonest.

Posted by Andres Agostini at February 27, 2008 8:34 PM

1 comment:

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